Steve Irwin (The Crocodile Hunter) …an Absolutely Brilliant Marketer!
My
daughters and I loved watching The Crocodile Hunter. Steve’s Passion
and enthusiasm for wildlife conservation were unmatched. But in addition
to being a masterful entertainer and educator. Steve Irwin was also
a brilliant marketer.
Instinctively he knew that to spread his message of conservation, he
needed to first grab his audience by the eyeballs and get their attention.
A skilled showman and communicator, he could make the
most mundane animals appear deadly and interesting. Captivating his
audience by building suspense and tension that kept them riveted to
his message.
With his hyper-animated presentation, colorful language (he introduced
the world to his very Aussie catch phrase “Crikey”) and unwaveringly
khaki wardrobe he created a consistent and memorable personal brand.
He was his own, walking talking USP (unique selling proposition.)
While many wanabes and knock-offs tried to copy his adventurous style
and antics none of them ever came close to matching his level of success.
He was truly one of a kind.
The Crocodile Hunter was also a master at generating publicity and
working the media. Probably the greatest ambassador to the world Australia
has ever had. Steve Irwin regularly made the rounds on every major television
show imaginable, from small local news stations to Letterman, Leno,
Larry King and Oprah. He was a walking, talking news hook. A publicists
dream!
Even when his actions stirred up controversy (who can forget the image
of him feeding a croc with his newborn baby in his arms…) his ratings
and popularity only improved.
And if viral marketing is your thing, Steve was one of greats! The
viral buzz his TV antics created around water coolers world wide was
simply astounding. His exploits spread via word of mouth like wildfire
as folks energetically recreated, described and relived the “close
calls” Steve had on the previous nights show.
In fact in a recent blog post Michel Fortin identified three essential
response-boosting ingredients for effective viral marketing. Curiosity,
scarcity and controversy. (Steve was an absolute master of all three.)
• Curiosity? What’s more “curious”
than a man kissing a 14 foot crocodile on the head and saying, “isn’t
she a beauty”?
• Scarcity? There was (and will always be) just
one “Crocodile Hunter”.
• Controversy? Steve certainly had a knack for
stirring up and leaving controversy in his larger-than-life wake.
And boy could he work the backend! His spinnoff products are almost
countless…
From toys and games to books and movies, Steve Irwin exploited the
“Crocidile Hunter” brand to the fullest. He almost single
handedly built the entire “Animal Planet” network on his coattails.
His face, logo and even his catch phrase “Crikey” found their
way onto every imaginable product from lunch boxes to clothing lines.
And the amazing part is… he funneled the vast majority of the profit
windfall his Croc Hunter brand generated into his beloved Australia
Zoo and into other wildlife conservation based programs.
But in spite of the many powerful marketing lessons that can be learned
by studying the life of Steve Irwin, I think the most important lesson
we can learn from him is about PASSION.
This was the true secret to Steve Irwin’s success. I’ve rarely seen
anyone with more raw passion and enthusiasm for his mission in life.
His passion for life, his family, and the wildlife he spent (and gave)
his life educating the world about, was evident in everything he did.
And… What Steve can teach us about passion is not just a lesson to
apply to your marketing, but one to apply to your own life.
Live with passion.
Live with passion for what you do and communicate that passion to others.
That’s the key to real and lasting success.
If you’re not passionate about what you are currently doing for a living…
Find something you are passionate about, and do it to the fullest.
As Steve has shown us… Life is short. And the end can come at any
moment. But a 44 year life of passion and adventure is far more rewarding
than 100 years of “quiet desperation”.
Steve Irwin lived his life to the fullest. He spent his days doing
exactly what he loved and he transferred that love and passion to millions
of others.
Rest in peace Steve. You’ll be sorely missed mate…
Want to sell more from YOUR site? I can improve theconversion
rateof ANY website… Guaranteed! (…or I’ll pay YOU $250!) Get yourWebsite
Evaluationnow!
Article Source: http://www.simplysearch4it.com/article/36417.html
In the end, little he can do aloneā„
|
|
NEW! TEX TAN SHOWMAN 2 SHOW SADDLE 08-1563-1U6 16″ $2,399.99 |
|
|
Saddlesmith Grand Showman Package – Natural Gold – 16 $1,381.95 |
|
|
16″ SHOWMAN BasketweaveTooled Show Saddle w/Headstall & Reins – FQHB $1,075.00 |
|
|
16″ SHOWMAN Hand Tooled Show Saddle w/Headstall & Reins – FQHB $1,075.00 |
|
|
16″ SHOWMAN Oak Leaf/Basketweave Tooled Show Saddle w/Headstall & Reins – FQHB $1,075.00 |
|
|
16″ SHOWMAN Floral Tooled Show Saddle w/Headstall & Reins – FQHB $1,075.00 |
|
|
SHOWMAN WESTERN HORSE SHOW SADDLE W SILVER 15″ 16″ WOW $999.99 |
|
|
SHOWMAN 16″ WESTERN PLEASURE SILVER HORSE SHOW SADDLE W/MATCHING HEADSTALL $999.99 |
|
|
SHOWMAN WESTERN HORSE SHOW SADDLE W/ SILVER 14.5″ – 17″ $999.90 |
|
|
15″, 16″ Fully Tooled Showman Show Saddle $1,025.00 |
|
|
15″, 16″ Fully Tooled Showman Show Saddle $1,025.00 |
|
|
SHOWMAN 16″ WESTERN PLEASURE SILVER HORSE SHOW SADDLE W/MATCHING HEADSTALL $945.00 |
|
|
16″ Western Pleasure Trail SHOWMAN Show leather saddle + Tack Handtol TON SILVER $995.00 |
|
|
16″ SHOWMAN Oak Leaf/Acorn Tooled Show Saddle w/Silver Accents- FQHB $995.00 |
|
|
16″ SHOWMAN Oak Leaf/Basketweave Tooled Show Saddle Silver over Black – FQHB $995.00 |
|
|
16″ SHOWMAN Basketweave Tooled Show Saddle – Black Inlay w/Silver Beads – FQHB $995.00 |
|
|
16″ SHOWMAN Floral Tooled Show Saddle w/Silver Horn – FQHB $995.00 |
|
|
16″NEW Showman Show Saddle Floral Tooled w/ Silver Horn $949.00 |
|
|
SHOWMAN 16″ WESTERN PLEASURE SILVER HORSE SHOW SADDLE W/MATCHING HEADSTALL $929.89 |
|
|
16″ Western Pleasure Trail SHOWMAN FQH Hand2l GERMAN silver FULL leather saddle $925.00 |
|
|
SHOWMAN FANCY SHOW SADDLE #### Tons of Silver and FQHBS/ NEVER RIDDEN IN  ))$975.00 |
|
|
SHOWMAN 16″ WESTERN PLEASURE SILVER HORSE SHOW SADDLE W/MATCHING HEADSTALL $899.99 |
|
|
SHOWMAN 16″ WESTERN PLEASURE SILVER HORSE SHOW SADDLE TONS OF SILVER NO BRIDLE $899.99 |
|
|
16″ SHOWMAN Fully Floral Tooled Show Saddle – Tons of Silver – FQHB $950.00 |
|
|
SHOWMAN 16″ WESTERN PLEASURE SILVER HORSE SHOW SADDLE W/TONS OF SILVER $899.99 |
|
|
SHOWMAN 16″ WESTERN PLEASURE SILVER HORSE SHOW SADDLE W/MATCHING HEADSTALL $899.90 |
|
|
SHOWMAN 16″ WESTERN PLEASURE SILVER HORSE SHOW SADDLE W/MATCHING HEADSTALL $899.95 |
|
|
16″NEW Showman Western Show Saddle Fully Floral Tooled $899.00 |
|
|
16″ NEW Showman Floral Tooled Equitation Style Silver Show Saddle $899.00 |
|
|
16″ NEW Showman Western Oak Leaf / Acorn Tooling/ Silver Show Saddle $899.00 |
|
|
16″ NEW Showman Show Saddle With Basket Weave/ Oak leaf tooling $899.00 |
|
|
Showman Black Inlay Full Silver Horse Show Saddle 16″ W MATCHING HEADSTALL REINS $909.00 |
|
|
Showman Full Silver Horse Show Saddle 16″ W TONS of SILVER & HORN $809.10 |
|
|
Showman Full Silver Horse Show Saddle 16″ Tie strap billet included $809.10 |
|
|
Showman Black Inlay Full Silver Horse Show Saddle 16″ Tie strap billet included $850.50 |
|
|
SHOWMAN – WESTERN HORSE TRAIL / PLEASURE SADDLE 16″ FULL QH BARS TOP OF THE LINE $799.99 |
|
|
16″ Showman Western Reining Saddle $760.00 |
|
|
SHOWMAN – WESTERN HORSE SHOW / PLEASURE SADDLE 16″ $699.99 |
|
|
SHOWMAN – WESTERN HORSE TRAIL / PLEASURE SADDLE 16″ 17″ $699.99 |
|
|
SHOWMAN WESTERN HORSE TRAINING PLEAS. SADDLE ROUGHOUT $699.99 |
|
|
SHOWMAN – CUSTOM WESTERN BARREL RACING HORSE SADDLE $699.99 |
|
|
SHOWMAN – WESTERN HORSE SHOW / PLEASURE SADDLE W/SILVER $699.99 |
|
|
16″ Showman Handmade Bullhide Roping Saddle $745.00 |
|
|
16″ Showman Handmade Bullhide Roping Saddle $745.00 |
|
|
16″ Showman Handmade Bullhide Western Roping Saddle $695.00 |
|
|
16″ Showman Handmade Bullhide Western Roping Saddle $695.00 |
|
|
16″ Showman Western Pleasure Saddle $690.00 |
|
|
16″ 17″ Showman Western Pleasure Saddle $660.00 |
|
|
16″ Natural & Pink Zebra Youth Show saddle Western Barrel Racing Trail SHOWMAN $534.00 |
|
|
15″ Natural & Pink Zebra Youth Show saddle Western Barrel Racing Trail SHOWMAN $524.00 |
|
|
14″ Natural & Blue Zebra Youth Show saddle Western Barrel Racing Trail SHOWMAN $504.00 |
|
|
14″ Natural & Green Zebra Youth Show saddle Western Barrel Racing Trail SHOWMAN $504.00 |
|
|
H Duty Barrel Racer Show Western trail Saddle 16″ Pink w/Bling Showman Headstal $491.00 |
|
|
H Duty Barrel Racer Show Western trail Saddle 16″ Blue w/Bling Showman Headstal $491.00 |
|
|
14″ L Oil & Natural Zebra Show saddle Western Barrel Racing Trail SHOWMAN Pkg $494.00 |
|
|
12″ L Oil & Natural Zebra Show saddle Western Barrel Racing Trail SHOWMAN Pkg $494.00 |
|
|
Barrel Rr Trail Pleasure Western Saddle 16″ Dark Tooled Leather Showman Head SET $481.00 |
|
|
16″ BROWN OIL PINK Leather Western Show Trail BARREL Saddle 3PC TACK SHOWMAN SET $455.99 |
|
|
16″ DARK OIL PURPLE Western PLEASURE SHOW horse SADDLE BARREL SHOWMAN TACK SET $455.98 |
|
|
14″ M Oil Western Trail Zebra Hairon Show Barrel Racing trail Saddle Showman TT $454.00 |
|
|
15″ Natural & Pink Zebra Youth Show saddle Western Barrel Racing Trail SHOWMAN $438.00 |
|
|
Western Pleasure Trail Show Barrel Racing Saddle 15″ Showman Sale Closeout $434.00 |
|
|
Western Pleasure Trail Show Barrel Racing Saddle 15″ Showman Sale Closeout $434.00 |
|
|
16″ Western Saddle Barrel Racer Show Horse TEAL Suede Seat FREE Showman HS BC $424.98 |
|
|
16″ Western Saddle Barrel Racer Show Horse round Skirt PINK Suede Showman HS BC $424.98 |
|
|
16″ DARK OIL BLUE Western PLEASURE SHOW horse SADDLE BARREL SHOWMAN TACK SET $425.98 |
|
|
16″ DARK OIL BLUE Western PLEASURE SHOW horse SADDLE BARREL SHOWMAN TACK SET $425.98 |
|
|
15″ Med Oil Western Barrel Racing Trail Saddle Showman $364.00 |
|
|
16″ Dark Brown Western Saddle Barrel Racer Show Horse FREE Showman HS BC Black $359.88 |
|
|
16″ BEAUTIFUL LIGHTLY USED MEDIUM OIL FULLY TOOLED SHOW SADDLE -SHOWMAN SADDLERY $355.00 |
|
|
14″ Youth show saddle Barrel Racing Trail Western Natural By SHOWMAN Double T $364.00 |
|
|
ABETTA Showman Saddle – Black – 17 $401.95 |
|
|
10″ Natural/ Lt OiL BLACK kid Oak leaf Western Trail Barrel Racer Saddle Showman $358.00 |
|
|
ABETTA Showman Saddle – Black – 16 $378.95 |
|
|
10″ Youth show saddle Barrel Racing Trail Western Natural By SHOWMAN Double T $344.00 |
|
|
12″ Youth show saddle Barrel Racing Trail Western Natural By SHOWMAN Double T $334.00 |
|
|
12″ M Oil Western Trail Zebra Hairon Show Barrel Racing trail Saddle Showman TT $304.00 |
|
|
12″ Med Oil Western Barrel Racing Kids Trail Saddle Showman! $268.00 |
|
|
10″ Med Oil Kid Western Trail Barrel Racer Saddle Double T Showman New! $268.00 |
|
|
12″ Dark Oil Kid Western Trail Pleasure Everyday Economy Saddle Double T Showman $254.00 |
|
|
12″ Med Oil Kid Western Trail Pleasure Everyday Economy Saddle Double T Showman $254.00 |
|
|
12 Brown LEATHER STARTER Western Kids Mini Pony Saddle Showman Double T $238.00 |
|
|
12 Black LEATHER STARTER Western Kids Mini Pony Saddle Showman Double T $238.00 |
|
|
12 Brown LEATHER STARTER Western Kids Mini Pony Saddle Showman Double T $238.00 |
|
|
12 Brown Tooled Leather Western Kids Mini Pony Saddle Showman Double T $238.00 |
|
|
12 Lite Tooled Leather Western Kids Mini Pony Saddle Showman Double T $238.00 |
|
|
10″ Dark Oil Kid Western Trail Pleasure Everyday Economy Saddle Double T Showman $234.00 |
|
|
10 BROWN Tooled Leather Western Kids Mini Pony Saddle Showman Double T $230.00 |
|
|
10 Natural Lite Tooled Leather Western Kids Mini Pony Saddle Showman Double T $230.00 |
|
|
Jr Showman Youth Saddle Dark Oil $221.25 |
|
|
Jr Showman Youth Saddle Light Oil $221.25 |
|
|
Western Saddle Show Headstall/bridle breastplate rein Showman leather Tack set $128.00 |
|
|
Saddle Show Headstall Breastplate/Rein Showman Tack Set $95.99 |
|
|
Saddle Show Headstall Breastplate/Rein Showman Tack Set $94.99 |
|
|
Western Show Saddle Cutter Pad by SHOWMAN WOOL 34X36 Memory Foam Horse $84.95 |
|
|
Saddle Show Headstall Breastplate/Rein Showman Tack Set $89.99 |
|
|
Western Show Showman Saddle Blanket NewZealand wool $79.99 |
|
|
New Western Show Showman Saddle Blanket NewZealand wool $79.99 |
|
|
New Western Show Showman Saddle Blanket NewZealand wool $79.99 |
|
|
Zebra Prt Show Western Saddle Blanket Pad 31×31 SHOWMAN $74.00 |
|
|
Showman Horn Bag with Water Bottles Durable Horn Bag from Showman Products The Showman Product line is handcrafted and made with the finest materials available. Insulated cordura horn bags with double pockets on one side and two insulated water bottle pouches on the other. Manufactured with heavy nylon and heavy-duty hardware. Features one large zipper pouch with a smaller pocket on the front. This horn bag is great for use on the t… |
|
|
Showman 32 X 32 Wool/felt Saddle Pad Western Horse Tack $44.00 pad is 1″ thick, features cut out withers strip down back and oversized wear leathers. Western Horse Tack… |
|
|
Showman Insulated Nylon Horn Bag Durable Nylon Horn Bag by Showman Products The Showman Product line is handcrafted and made with the finest materials available! Heavy-duty insulated quilted nylon horn bag with velcro closures. Complete with two durable dee rings. Shown above in Red…. |
|
|
Photo Jigsaw Puzzle of WILLIAM F. CODY (1846-1917). William Frederick Cody. Known as Buffalo Bill from Granger Art on Demand $24.99 Photo Puzzle, WILLIAM F. CODY (1846-1917). William Frederick Cody. Known as Buffalo Bill. WILLIAM F. CODY (1846-1917). William Frederick Cody. Known as Buffalo Bill. American frontiersman and showman. Undated photograph. Chosen by Granger Art on Demand. 10×14 Photo Puzzle with 252 pieces. Packed in black cardboard box of dimensions 5 5/8 x 7 5/8 x 1 1/5. Puzzle image 5×7 affixed to box top. Puzzle… |
