What On Earth Is A Barbour?
A friend of mine who runs a fashion blog was recently asked what a Barbour Jacket was. Not knowing the answer, she did a little research and this is what she found.
The Barbour Jacket is as famous in England as Scotch whiskey. This durable jacket gives comfort and class while resisting cold winds, rain, freezing cold and hailstorms.
Advertised as the country men’s best friend, the Barbour Jacket’s of today have surpassed the cliché and have managed to climb the ladder and can now be found in high-class urban society. Only quality Egyptian cotton is used in these jackets, with stitched brass studs and heavy duty metal zippers. You will find the jacket to be surprisingly light weight and comes in different cuts and styles to flatter the figure. Barbour Jacket started its humble beginning in 1839. John Barbour opened a shop at 5 Market Place, South Shields, with the support of his wife Margaret Haining and their 11 children. The initial clientele seemed to only be a mix of sailors, shipyard, river and dock workers or people from the local fishing community. Most of the profits from the shop were coming from the sale of waxed cotton jackets. The jackets were waxed to withstand the harsh wet weather of the area. These coats were so renowned for their ability to keep warm under any circumstances, That during both world wars WW1 and WW2, they were in high demand by the military personnel. They are still hand stitched in the company’s factory at South Shield, England, with an annual production of 100,000 jackets.
In 1908, Barbour published its first catalog, advertising jackets for their biggest clients like sailors, farmers, fishermen etc.
By 1917, the Barbour mail order catalog had grown to encompass 75% of the business orders, including international orders from countries like Chile, South Africa and Hong Kong. Under the recommendations of Duncan Barbour, the company in the 1930′s went into production of a range of clothing for the motorcyclist.
The next step for the company was to become manufactures and marketers and that happened in 1957, shifting their establishment to Simonside Trading Estate on the outskirts of South Shields. In 1974, the Duke of Edinburgh gave Barbour it’s first Royal Warrant. This led to the design of Barbour classics like the Bedale which is a short lightweight riding jacket, the Border and the Beaufort jacket. These, now classic jackets moved from country wear to casual wear with many people choosing to wear the jacket for day to day activities.
Today, Barbour has over 2000 products for all seasons, and caters to Women and Children as well. There are 8 retail shops spread across the UK, with 29 shops worldwide in countries like Germany, Holland, Austria, France, US, Italy, Spain, Argentina, New Zealand and Japan. If it’s the 90′s you like, take a look at 90s fashion.
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